Our Brand Guidelines ensure consistency and integrity
across all touchpoints. They provide a clear framework
for representing our identity, from visuals to tone, fostering
recognition and trust. Follow these standards to create a
unified, impactful brand experience.
Our Logo
Our logo is more than a mark—it’s a symbol of our journey, innovation, and roots. It reflects the vision of African Founders shaping the future, from San Francisco to the world.
Always honor its design with consistent use, ensuring it remains bold, authentic, and unmistakably ours.
Logo Icon
Our logo should be used as follows:
Logo Icon
In addition to the above:
logo elements.
use cases(e.g., PNG, SVG, EPS).
Our Colors
Our colors reflect our roots, resilience, and vision as African founders shaping global innovation.
Our deep brown grounds us in heritage, our vibrant yellow ocre symbolizes opportunity, our bold red orange drives progress, while our olive green sparks innovation, and our rich deep sea green embodies the strength of our community.
Together, they tell our story with pride and purpose.
Primary - 351200
This should dominate designs, ensuring consistency and recognition. Use it for key elements like backgrounds, headlines, and CTA, while ensuring balance with secondary colors for contrast.
Secondary I - FFBC00
This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic
Secondary II - E55C00
This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic
Tertiary I - 0895A0
This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.
Tertiary II - 085A60
This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.
Our Typeface
Aa
Poppins
This typeface embodies the modern, forward-thinking spirit of African Founders making waves around the world. Its clean, geometric style reflects our innovation and ambition.
Use it consistently to tell our story with clarity, confidence, and a touch of boldness that’s uniquely ours.
Partnerships & Collaborations
Our partnerships are a reflection of our vision and values as African innovators with a global outlook. Collaborations should align with our mission, amplify our impact, and celebrate shared progress. Representing our brand in these joint efforts requires consistency and care to uphold our story and identity.
Guidelines for Partnership
Use Cases
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