Our Brand

Guidelines


Our Brand Guidelines ensure consistency and integrity

across all touchpoints. They provide a clear framework

for representing our identity, from visuals to tone, fostering

recognition and trust. Follow these standards to create a

unified, impactful brand experience.

Our Logo

Our logo is more than a mark—it’s a symbol of our journey, innovation, and roots. It reflects the vision of African Founders shaping the future, from San Francisco to the world.


Always honor its design with consistent use, ensuring it remains bold, authentic, and unmistakably ours.

Logo Icon

Our logo should be used as follows:

  • Maintain clear spacing around it
  • Maintain brand colors, and ensure good contrast
  • Refrain from adding shadows or effects
  • DO NOT distort, stretch or rotate it
  • Ensure legibility and proportionality when scaled

Logo Icon

In addition to the above:

  • Use approved color variations only.
  • Do not alter the arrangement or proportions of the

logo elements.

  • Ensure the logo is always legible on all backgrounds.
  • Use the right high-quality file formats for various

use cases(e.g., PNG, SVG, EPS).

  • Place the logo in approved positions for each use case.
  • Follow minimum size requirements for clarity.

Our Colors

Our colors reflect our roots, resilience, and vision as African founders shaping global innovation.


Our deep brown grounds us in heritage, our vibrant yellow ocre symbolizes opportunity, our bold red orange drives progress, while our olive green sparks innovation, and our rich deep sea green embodies the strength of our community.


Together, they tell our story with pride and purpose.

DARK BROWN

Primary - 351200

This should dominate designs, ensuring consistency and recognition. Use it for key elements like backgrounds, headlines, and CTA, while ensuring balance with secondary colors for contrast.

Yellow ocre

Secondary I - FFBC00

This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic

RED ORANGE

Secondary II - E55C00

This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic

OLIVE GREEN

Tertiary I - 0895A0

This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.

DEEP SEA GREEN

Tertiary II - 085A60

This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.


Our Typeface

Aa

Poppins

This typeface embodies the modern, forward-thinking spirit of African Founders making waves around the world. Its clean, geometric style reflects our innovation and ambition.


Use it consistently to tell our story with clarity, confidence, and a touch of boldness that’s uniquely ours.

Partnerships & Collaborations

Our partnerships are a reflection of our vision and values as African innovators with a global outlook. Collaborations should align with our mission, amplify our impact, and celebrate shared progress. Representing our brand in these joint efforts requires consistency and care to uphold our story and identity.

Guidelines for Partnership

Use Cases

  • Always use our logo and brand colors as outlined to maintain consistency.
  • Position our brand as an equal partner, ensuring both identities are represented with balance.
  • Align messaging to reflect shared values and mutual goals.
  • Obtain approval for all co-branded materials before publication.
  • Use our tone of voice—bold, authentic, and innovative—across all communications.
  • Clearly communicate the scope of the partnership and our shared impact in all visuals and content.

Be part of our journey

to innovate and inspire

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